We're Different.
INTEGRAL AGILE applies Agile models through an integral lens, giving us a broader and deeper picture of the dozens of variables that are currently impacting the health of organizations across the world, many of which are not addressed at all by current methodologies.
We employ the best of what current frameworks have to offer (Safe, LeSS, Spotify, DA, etc.) tailored to the specific needs of each group within any organization and tie them together by creating holistic relationships between them using our Integral Approach.
Our Founders
Leor Herzfeld
Co-Founder & CEO
Leor Herzfeld is a former artist & designer turned Agile Coach, and was the driving force behind the creation of the Integral Agile Approach. He is passionate about providing next-generation collaboration tools that optimize organizational design with a focus on creating reusable capabilities and enabling flow.
Leor’s approach to Agile Transformation is best understood using metaphors that communicate how matter, energy and systems arise and operate in the natural universe, requiring a scientist’s mind to fully understand and an artist’s mind to fully implement.
He has driven large organizational transformations and product launches across the financial and educational industries.
David Hersey
Co-Founder & CTO
David Hersey coaches organizations ranging from Fortune 50 enterprises to communities and startups.
He is passionate about forming values-aligned teams across and within departments to help them learn and work together in the service of a common shared vision of success.
David is a former CTO at an international consulting firm, where he developed and operated an innovative model for Agile outsourcing which incentivized both customers and vendors to maximize value by delivering rapid innovations at a fixed price, accelerating development and increasing efficiency through kaizen (continuous improvement).
Our Team
Ben Williams
Enterprise Coach
Ben Williams is an organizational design consultant, executive coach and transformation specialist with a passion for improving client delivery.
Drawing predominantly from Agile and lean disciplines, Ben has been involved in driving radical and sustainable large scale organizational transformations and has extensive experience in the financial services domain.
In addition to his experience with implementing sustainable transformations at several institutions, Ben has designed and delivered training courses for thousands of professionals in the US and Europe. He is also an active member amongst Agile communities in London and New York.
Ben is a certified LeSS practitioner, CSM, CSPO, CSP and has passed all 3 levels of his Certified Financial Analyst (CFA) exams.
Ben is the author of Fifty Quick Ideas to Improve Your Retrospectives and holds a Master’s of Engineering in Mechanical Design, Manufacturing and Materials Engineering from the University of Nottingham, UK.
Philip Rojas
Senior Coach
An experienced expert in Enterprise Agile Transformations with a proven ability to identify, analyze, and solve team and organizational challenges. My primary focus is improving the overall throughput of business while creating a culture that remains successful.
My strengths are in Team Assessment, Process Development & Improvement, Cost Management, Leadership & Negotiation Skills, Agile Enterprise Coaching and Implementation at both the team level and at scale. Agile Tooling set up and training (Version 1, Jira, Clarity, Agile Design Tool, Trello, Rally, Pivotal)
Alanna Finn
Coach
Alanna has been leading teams in both Agile and cultural transformations for the last several years at companies such as American Express and New York Life. She currently works at a hedge fund coaching the company’s Technology organization.
Before finding her passion for changing culture through Agile, she worked as a Public Relations Director for fintech and real estate tech clients. She produced local broadcast news at NY1 for a number of years covering everything from local politics to hurricanes. She also worked on several television productions including MTV’s infamous "Jersey Shore" show.
Alanna is driven by creating communities, enabling space for open and vulnerable conversations, and she truly believes in the power of healthy team dynamics as a way to achieve the otherwise impossible.
Joseph (Jay) DiBlasi
Coach
Jay is a decisive, empathetic and effective leader who knows how to builds trust and focuses on the needs of the teams.
He is passionate about true servant leadership with an emphasis on empowering teams in order to help them to create their own solutions to and develop innovative ideas.
Jay has has honed an ability to unlock the full potential of teams through exceptional interpersonal and facilitation skills. His leadership has consistently resulted in accurate and visible projections of time, money and scope. He is always seeking continuous improvement by challenging teams and the greater organization to reflect on and then successfully make the necessary changes.
Ned Kremic
Enterprise Coach
Ned worked on the largest Agile Delivery system at a top ranking North American bank, with 5 Solution Trains, 18 Agile Release Trains, over 60 Agile teams and more than 1,000 practitioners that are working in a fully integrated data-driven system, based on the latest Enterprise Business Agility (EBA) constructs.
He is a member of the Agile Enablement and Agile Transformation Services team that is currently performing, probably the largest, the most complex and the most comprehensive enterprise wide agile transformation in the world.
Ned is also the principal designer of the Agile Enterprise Currency Digital Factory and E2E Lean Delivery Pipelines, highly optimized to deliver currency value in the shortest sustainable lead time.
Julio Pizarro
Content Director
Julio is bedeviled by the inner demons of efficiency, "adventurelust", humor, and that uniquely seductive torment that can only be suffered by joining along with people who are trying to better themselves and their world.
Iterations of his previous lives can be filed under social work, web development and business management, which together chart an atypical journey towards building healthier businesses (mostly by executing more strategic marketing through the building of creative content and more meaningful connections with clients, stakeholders and team members).
The true story of Julio's life chronicles an effort to help companies and individuals tell their very real stories by day, while at night, excising his demons through his own stories about very fictional lives.
Eduard Mucha
Scrum Master
Passionate about leadership, decision-making and strategy, marketing, and training/staff development, Eduard is a stalwart promoter of integral leadership.
He if the designer of a behavioral economics module for the PPE masters program.
Eduard is an avid fan of integral agile, who worked as a Scrum Master for a digital commerce project on his path to becoming an Agile Coach
Faye Hall
Enterprise Coach
Faye Hall is a certified Coach, Facilitator, Agilist and a human centered leader focused on developing people for today and for the future.
She is a lover of questions, her favorite being: “What does the future need of you today?”
Faye’s journey in agile began after immigrating from the U.K, and she has since become a thought leader focused on challenging leadership’s idea of ‘team,’ by elevating the role teams play in delivering value to customers.
Known for imparting wisdom through crafty analogies, Faye embodies the servant leadership and coaching mindset. She has proven that everyone can add value, the question is: "Can we remove what is in their way?”
Oden Hughes
Enterprise Coach
An experienced expert in Enterprise Agile Transformations with a proven ability to identify, analyze, and solve team and organizational challenges. My primary focus is improving the overall throughput of business while creating a culture that remains successful.
My strengths are in Team Assessment, Process Development & Improvement, Cost Management, Leadership & Negotiation Skills, Agile Enterprise Coaching and Implementation at both the team level and at scale. Agile Tooling set up and training (Version 1, Jira, Clarity, Agile Design Tool, Trello, Rally, Pivotal)
Jason Wrubel
Enterprise Coach
An experienced expert in Enterprise Agile Transformations with a proven ability to identify, analyze, and solve team and organizational challenges. My primary focus is improving the overall throughput of business while creating a culture that remains successful.
My strengths are in Team Assessment, Process Development & Improvement, Cost Management, Leadership & Negotiation Skills, Agile Enterprise Coaching and Implementation at both the team level and at scale. Agile Tooling set up and training (Version 1, Jira, Clarity, Agile Design Tool, Trello, Rally, Pivotal)
Our Partners
Hugo Hernández
For more than 20 years, Hugo has accompanied companies to implement Start-up, Scale-up, Operational Management, Marketing, Sales, Financial tools.
Today Hugo is a Consultant for Integralis aligning organizations culture to their strategy and agile execution. He is also an Endeavor Entrepreneur and a finalist at EY Entrepreneur of the Year - 2011.
He is an Industrial Engineer (Iberoamericana University) and has attended several development programs at Columbia and Stanford University. He is also the co-founder of Conscious Capitalism Mexico, which helps to change the way of doing business.
Lucía Ledesma
Lucía has extensive experience in organizational cultural transformation, aligning individuals, teams and businesses towards their higher purpose. During her professional career, she has worked for many organizations including The Home Depot, Mabe, Amazon, AstraZeneca, BBVA, Holcim, Linkedin, Forbes, Grupo Salinas, among others.
She is Co-founder of Integralis Consulting Group and currently works as Content Director.
She has a bachelor’s degree in International Relations from St. Andrew’s University and is certified in OCI (Organizational Culture Inventory) and OEI (Organizational Effectiveness Inventory) by Human Synergistics International.
Miguel Cruz y Celis
Entrepreneur and corporate professional for more than 30 years, becoming CEO and President of SAP for Mexico and Central America, where he managed to triple the size of the company.
Miguel is currently Managing Partner Mexico of Integralis where he helps organizations to grow connected with their Higher Purpose.
He is an Industrial Engineer (University of the Americas, Mexico), with a master's degree from the University of Arizona. Graduated from the Executive Development Program of the Pennsylvania University and the Global Leadership Development Program of INSEAD, in France.
Pablo Burak
Pablo specializes in the development of business models, training tools for project management and the execution of agile projects coordinating multidisciplinary teams. He has worked all over Latin America for more than 15 years with clients such as: Allianz, BBVA, Santander Río, Banco Hipotecario, Bimbo, among others.
He is currently Project Director and Business Partner at Integralis.
Pablo has a degree in Psychology from the UBA and obtained a Postgraduate degree in Business Administration from the UCEMA.
Raúl Romero Havaux
Raul has leveraged companies’ performance through an Integral Framework and systemic perspective. He supports major organizations to embrace their next performance level, serving executive teams align culture to business results. He believes that the performance of individuals, teams and organizations is as effective as their consciousness development. The more conscious someone is, the greater impact on the world.
Raul is the CEO of Integralis Consulting Group and president for the Mexico Chapter of Conscious Capitalism, a not-for-profit organization that brings awareness on the relevance of conducting business from a place of consciousness.
Paul Egli
For 20 years, Paul led business units in global organizations such as Unilever, Avon and Nestlé driving sustainable growth and major turnarounds. As a consultant, he accompanied companies such as Coca Cola, Kraft, Holcim and others.
He is currently Director of Trax, a company of the Integralis group, which helps organizations stay ahead of their game by generating extraordinary results through Agile and high performing teams.
He has a degree in business administration and is certified in Agile by Scrum Inc and Scrum Alliance, in Design Thinking by MIT and Coach by Newfield.
Converting 55 global distributed programs from Waterfall to Agile during Covid
Lead Agile Coach
Organization
One of the five largest insurance companies according to Forbes
Achievement
A top-to-bottom transformation of the Property & Casualty Insurance and specialty risk division; from creating the mythology and playbook to the execution of these throughout the organization. The adoption of this scaled approach succeeded in aligning all delivery centers worldwide in order to synchronize and gain visibility of all deliverables from all relevant value streams.
Challenge
A Waterfall-to-Agile transformation for the entire Property & Casualty Insurance and specialty risk division of the company during the Covid pandemic.
Solution
Created a new scaled Agile approach and playbook. Trained at all levels, created new role definitions, replaced traditional activities with Lean/Agile alternatives, created new tooling structures as well as establishing new communities of practice.
A Case Study For Creating A Cross-Functional Team Of Teams (Art) Aligned To A Value Stream
ENTERPRISE AGILE COACH
Organization
A Fortune 100 Financial Banking Services Company
Achievement
Top to bottom transformation of the entire Marketing organization comprising 8 technology platforms and 68 teams. The launch of a new cross-functional, cross-organizational Agile Release Train aligned to a value stream.
Challenge
I was assigned as the principal coach to implement the Agile transformation for the entire Marketing Organization and to build a new structure to support their efforts to more effectively market to their customers.
Solution
Created new cadences and trained at all levels, created new role definitions, replaced traditional activities with Lean/Agile alternatives, identified and mentored “change agents,” and more.
A Case Study on Building and Aligning a Team of Teams after an Apocalypse
Organizational Coach
Organization
A Fortune 50 Financial Banking Services Company
Achievement
The result was 12 cross functional teams containing the best (not perfect) combination of team members for the organization to deliver on its goals. The teams began holding their retrospectives on the same day, to allow teams to ‘pass up’ information to the team-of-teams at the same time.
Challenge
We needed to complete was the reorganization of large component teams into smaller self managing, cross-functional, feature teams. Once we had our cross functional feature teams it became important that they learnt to work with each other.
Solution
Approaching the engagement with the client using a more holistic and integral lens led the client to solve their own problems and not to rely on prescriptive methods from books about what has worked for others.
A CASE STUDY ON AN APPROACH FOR SHIFTING MINDSET AND PERSPECTIVES FOR SUSTAINABLE CHANGE
Agile Coach
Organization
A Fortune 100 Financial Banking Services Company
Achievement
In order to turn my very successful team transformation into a repeatable and teachable learning experience, I mapped out a method using a retrospective approach, and this roadmap was the result. This case study illustrates the approach I used to attain my goal of implementing an impactful and sustainable change for a team that went from base-line performance to outpacing every other team at the company.
Challenge
I was assigned a team to help improve predictability, output, and quality. Once I began working with the team, I realized many of their blockers came from their struggle with product alignment and miscommunication around prioritization.
Solution
I used a collaborative leadership approach to work with the team to analyze, update and refine the processes they had in place to ensure the processes they were implementing served them as a team and the work they do. I also partnered with the team to improve the relationship with product in an effort to open the lines of communication between our team and stakeholders to bring a greater level of transparency and accountability to our processes and overall team culture.
Our team is comprised of impeccable professionals who have led countless transformations at a number of institutions spanning multiple industries. IA’s diverse experience has been the driving factor in our team’s ability to successfully coach any team or executive at any level.
Integral Agile, Inc. is a Minority Certified Business.
